Acne Studios Announces its Denim Relaunch with Blå Konst Campaign


BY NICOLE REIMAN

Inspired by the Swedish outdoors and the artist’s uniform, Creative Director Jonny Johansson officially re-launched Acne Studio’s entire denim line under Acne Studios Blå Konst. The line is intended to be constantly evolving and moving forward, according to Johansson.

The re-launch campaign shot by Collier Schorr, features denim pieces for both men and women, with many different styles to choose from including baggy, straight, or skinny. The simplicity of the campaign and white backdrop plays a significant role in showcasing the different denim pieces. Not only does the line include jeans, but it also features an array of denim jackets, skirts, and shorts. The creative tone will certainly become more apparent in new styles to come.

Photographer | Collier Schorr