ADIDAS & CREATIVE AGENCY FILMAKADEMIE ‘BREAK FREE’ IN LATEST FASHION FILM


BY KENNETH RICHARD

Part One Flew Over the Cuckoo’s Nest and part Chariots of Fire, Adidas and creative agency Filmakademie have kicked off 2017 with an emoting short that leaves us looking to make a run for it.

Fashion can inspire and so does a pair of running shoes to a runner who was put out to pasture too early in this one-minute German Adidas short. Without a word of dialogue, the film is universal in both tale and theme and a credit to the creative team who looked to inspire, while making up-aging cool.

Here is to a 2017 full of escapes.

 

Agency | Filmakademie
Creative Director, Copywriter, & Director | Eugen Merher
Photographer | Mortimer Hochberg
Producer | Karli Baumann & Karl Heidelbach
Editor | Ernst Lattik
Music | Alexander Wolf David
Sound Design | Marcus Fass
Sound Recording | David Hill
Production Design | Nora Brockamp & Julian Dieterich
VFX | Tim Markgraf
Makeup | Sandra Untenberger