Bar Refaeli plays THE OUTLAW in Agent Provocateur’s latest


Ever since Howard Hughes reclined screen siren Jane Russell in a haystack for his 1943 film “The Outlaw”, lingerie models everywhere have found themselves scantily clad while lying in hay. For spring 2016, Agent Provocateur’s Creative Director Sarah Shotton continued the tradition by posing Bar Refaeli on a hay bale.

Russell was 19 years old when the billionaire spotted her in a doctor’s office, and shortly thereafter she found herself cast as the romantic interest sandwiched between Doc Holliday and Billy the Kid in Hughes’ western drama. The film’s poster was all cleavage, fueling movie censors to push to block the film’s release. And that same cleavage inspired Hughes to turn fashion designer as he specially engineered a bra for his leading 38D lady, although Russell claims she never actually wore it.

Soon after, hay and cleavage became all the rage and thus began the tradition of lingerie clad models rolling in the hay as lensed here in the French countryside by Sebastian Faena. And while the campaign is solid work from a solid team, it feels as though it is missing Agent Provocateur’s traditional ‘wink’ at both itself and the times. Perhaps the poster’s bullwhip, fonts and tagline of ‘Mean … Moody … Magnificent” could be of inspiration and help them hit the hay.


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Photographer | Sebastian Faena
Creative Director | Sarah Shotton
Model | Bar Refaeli
Location | France