ALDO’s “Inspiration is Everywhere” Campaign By MP Creative
By: Marissa Tozzi | Impressionist
ALDO’s fall 2015 ad campaign is all about what inspires you. Entitled “Inspiration is Everywhere”, the creative directing of Markus Kiersztan of New York based agency MP Creative was nothing short of inspiring. The campaign took on many eclectic artists, ranging from models to radiologists to ballet dancers, including Olu Alege, Phoebe Collings-James, Irene Kim, Staz Lindes, Chris Nicholas, DJ Will Power, Fabianne Therese, Joshua Thew, and Sandra Winther.
Each artist had their own style and direction that they brought to this campaign, which is what made it so unique. Photographed individually in two pictures, a portrait shot by Matteo Montanari and a still life shot by Bela Borsodi were taken of them, showing their own personal style. The still life included different colorful props around it, taking no attention away from the shoe, instead empowering each artist’s personality even more. From the 70’s, to travel, to the seasons, ALDO shows you that there is no limit, simply living life and everything in between can inspire you.
Through our extensive consumer insights initiatives, we’ve learned that our customer finds style inspiration from ever-changing sources and is not beholden to the ‘fashion establishment.’
Agency | MP Creative
Chief Direction | Markus Kiersztan
Photographers | Matteo Montanari and Bela Borsodi
Models | Irene Kim, Phoebe Collings-James, Sandra Winther, Staz Lindes, Fabianne Therese, Will Power, Joshua Thew, Olu Alege & Chris Nicholas