Alexander Wang Goes European with First Store
By Marissa Tozzi | Impressionist
Alexander Wang leaps into the future. Despite the brand being available in over 700 of the world’s leading retailers, Wang is moving forward from his departure from Balenciaga by launching his first ever flagship store in the Mayfair area of London.
The new store, a former post office, is 625 square-meters (about 6,700 square feet), and occupies two levels for both his men’s and women’s collections along with his T by Alexander Wang line, and the OBJECTS collection. Very modern and simple, the interior includes stone-marbled walls, rich textures, filled with sleek black leather furniture. But Wang didn’t do it alone, he had some help from Belgian architect Vincent van Duysen.
The essence of the London store reflects a coherent synergy between Alex and myself and creates a space that makes reference to both modern and classic archetypes. The rich heritage of the building and the Mayfair area juxtaposed with Alex’s fascination with less traditional materials – such as rubber, distressed chrome, embossed leathers – and the ‘unexpected’, create something very special that speaks strongly to our combined aesthetic – geometric proportions with a refined contemporary edge.
This being the 25th flagship store since its 2011 opening in New York, Wang’s new store is one street away from the Dover Street boutiques… not bad neighbors to have.
The ground level, made of charcoal terrazzo and concrete, has women’s handbags, footwear, and small leather goods. Displays made out of luxe grey suede, chrome fixture trims, hanging rails and detailing, and a light grey Venetian plaster finishing the walls and ceiling, are just some of what you will see.
On the upper level, featuring a wool carpet and a dark grey concrete finish on the walls that reflect the architecture of the beams in the place, and laser cut stainless steel wall panels, is the Women’s Ready-to-Wear and T by Alexander Wang.
The fitting rooms are fully lined with ivory colored nova suede, with custom designed chrome mirror and lighting fixtures.
I’ve always loved London and I am so proud and excited to open my first European flagship store here. The multi-level space and the historical structure of the building gave us the opportunity to evolve our retail concept, and to adapt it specifically to this location.