ALEXANDER WANG and Johannes Leonardo’s Creative Director Ferdinando Verderi  partnered for the Spring 2017 Campaign


BY OBI ANYANWU

The party doesn’t stop for Alexander Wang. Partnering with Johannes Leonardo’s Creative Director Ferdinando Verderi for the Spring 2017 campaign that serves as a continuation of the wild parties seen in past Alexander Wang Spring campaigns.

Beyond Reality, the Spring 2017 campaign photographed by Inez and Vinoodh, stars models and entertainers Binx Walton, Anna Ewers, Lexi Boling, R. Kelly and Lil Yachty at an intimate house party in a luxurious apartment. Wang and Verderi cast celebrity lookalikes to blur the lines of reality and make the viewer come to their own conclusions on what they see. The campaign imagery is complete with timestamps as late as 11:55pm in an elevator with a Drake lookalike and as early as 7:32am on the street the morning after.

The Spring 2017 campaign is candid, fun, and alluring, and it captures a side of nightlife that people often associate with New York City. This season continues the company’s very realistic campaign presentation that foregoes style for substance and storytelling, and it further defines the Alexander Wang world.

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Agency | Johannes Leonardo
Creative Director | Ferdinando Verderi
Photographers | Inez & Vinoodh
Models | Binx Walton, Anna Ewers, Lexi Boling, R. Kelly, Lil Yachty, R. Kelly, Zoë Kravitz, Stella Lucia, Ninja, John Swiatek, Issa Lish, Hanne Gaby Odiele, Aswoa Aboah
Music | Die Antwoord

Location | Old Police Building, Manhattan


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