The Store Scout | ARC’TERYX VEILANCE SOHO NYC
BY MARISSA TORSIELLO
Canadian outerwear house, Arc’teryx Veilance has partnered with renowned design firm Snarkitecture to launch a concept store experience in Soho, New York City. The bespoke space opened to the public today, October 28th, 2016 and will exist until January 8th, 2017.
Arc’teryx Veilance looked to capitalize on the city’s harsh winter weather with a collection offering its signature ergonomic, minimalist and refined tailoring; low-profile and yet able to create a microclimate of protection.
The installation represents the company’s first Veilance concept store and comes in at 2000 square feet. Architect firm Snarkitecture organized the space into three distinct sections to reflect the Veilance protective systems – Wind, Rain and Cold. The geometrically-inspired layout and division of space directs visitors through an unexpected abstracted landscape as they explore the Arc’teryx Veilance collection.
The space at 81 Greene Street showcases the complete Fall 2016 collection.
81 Greene Street, New York City, 10012 (b/t Spring & Broome)