Franck Durand & Alasdair McLellan Go Backstage for Bally

By Kenneth Richard | The Impressionist

For Fall 2015, Bally turned to creative director Franck Durand to help the house find its footing, literally. The match is a perfect pairing for the house as Durand, who also art directs Holiday magazine, has a keen ability to focus viewers’ eyes toward the sweet spot. In this case, the accessories.

Lensed by Alasdair McLellan and featuring models Edita Vilkeviciute and Clement Chabernaud, the fall collection revolves around the mood of the late sixties, says design director Pablo Coppola.

Let it be yesterday, today or tomorrow; it doesn’t matter, because Bally is “now”, embodied by free spirits who know enough about fashion not to be slaves to it.

Franck Durant, Artistic Director of Atelier Franck Durand

The campaign will launch globally on 1st August, run across all key markets such as Europe, USA and Asia, and will also be showcased through print, digital, OOH and in all retail stores. They will run in the September and October issues of international titles including Vogue, Harper’s Bazaar, Elle, Vanity Fair, GQ, Esquire and Tatler.

Agency | Atelier Franck Durand
Creative Director | Franck Durand
Photographer | Alasdair McLellan
Models | Edita Vilkeviciute & Clement Chabernaud
Location | Elstree Film Studios in Hertsfordshire, England