It was a family frenzy yesterday on Balmain’s Instagram.


By Olivia Pentell | Impressionist

Just when you thought the teasers were over, Balmain surprised us again. Throughout the day, multiple sibling-acts starred in a Balmain Fall 2015 Ad Campaign Image on Instagram…and they just kept coming.

Balmain’s Fall 2015 ad images feature numerous hot-topic models and their siblings, including Kendall and Kylie Jenner, Gigi and Bella Hadid, Joan and Erika Smalls, and Armando and Fernando Cabral.

Shot by photographer Mario Sorrenti with creative direction from Pascal Dangin of KiDS, the (very similar to last season) campaign displays the siblings as ultra powerful figures while still emoting the ever-present unconditional love of siblings.

View the dynamic duos in all their glory below:

balmain-fw-2015-ad-image1 balmain-fw-2015-ad-image2 balmain-fw-2015-ad-image3 balmain-fw-2015-ad-image4balmain-fw-2014-ad-group-image


Agency | KiDS
Creative Director | Pascal Dangin
Photographer | Mario Sorrenti
Models | Kendall Jenner, Kylie Jenner, Joan Smalls, Erika Smalls, Gigi Hadid, Bella Hadid, Armando Cabral & Fernando Cabral
Hair | Bob Recine
Makeup | Aaron de May
Set Designer | Philipp Haemmerle