Mario Sorrenti shoots Kendal Jenner and Gigi Hadid for H&M X Balmain campaign

By Jonathan Walker Huynh | Impressionist

H&M has started their countdown clock of activities in their collaboration with Balmain and designer Oliver Rousteing.  The ad campaign kicked off this week in Europe featuring Kendall Jenner, Gigi Hadid, and Jourdan Dunn.

The fast-brand and the french fashion house has never made riding the subway look so chic. The creativity behind the lens, Mario Sorrenti, captured the forerunners of the runway in a fashion forward design of sophisticated beaded pieces, heavily embellished looks and a taste of the Balmain Army. He also featured male favorites, Dudley O’Shaughnessy and Hao Yun Xiang in a sleek sharp shoulder jacket.

When you love the Balmain world, you love the models that are part of it too. Kendall, Gigi and Jourdan are my friends, and they are the perfect choice to star in the Balmain x H&M campaign.

Olivier Rousteing – Creative Director Balmain


As part of the launch, Olivier Rousting will be answering questions live about the campaign on twitter tomorrow, Saturday, September 26th @ORousteing using #HMBalmaination. The collections will drop in select stores on November 5th, while their launch party will be scheduled in NYC on October 20. Stay tuned for more updates on the collection.

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H&M Balmain ad fall 2015


Photographer | Mario Sorrenti
Models | Kendall Jenner, Gigi Hadid, Jourdan Dunn, Dudley O’Shaughnessy and Hao Yun Xiang