BARNEYS NEW YORK brings their Fall 2016 Ad Campaign to the Red Carpet


BY MARISSA TORSIELLO

For Fall 2016, Barneys comes together with Juergen Teller to create their “Red Carpet” Campaign in celebration of the success of their 12 campaigns over the course of six years. Teller’s instantly recognizable style of captivating images are taken in Cannes, France, and highlight top designer collections from Barneys New York. Teller is able to go behind the lens by finding humor and truth in all of the photos, stepping outside the uniformity of fashion images.

Barneys and Teller have shifted focus to event-based locations, with using the Cannes Film Festival in France as a backdrop and creating eclectic styles from tailored suits to must-have dresses that can be worn on the red carpet. This campaign emphasizes art, fashion, and celebrities, but the “Red Carpet” images portray Teller’s distinctive views of the festivals. While Cannes is known for its famed red carpet, Teller and Barneys focus on locations nearby the festival instead, using a private villa for its red carpet and art collector and photographer, Jean Pigozzi’s iconic pool rather than the actual venues for the most of the shots. It’s clear that this campaign elicits a unique response by giving off the feel of the luxurious red carpet although the models are not actually photographed on it.

Throughout the six consecutive years of partnership, Barneys and Juergen have developed a visual language through photography that is both personal and unique. We value this long term relationship, and are proud of the work we do together, which is always a reflection of our shared creative vision.

-Dennis Freedman, Creative Director

Featured throughout the “Red Carpet” campaign are captivating designer collections, including men’s and women’s ready-to-wear and accessories from Azzedine Alaïa, Balenciaga, Céline, Givenchy, Gucci, Saint Laurent, The Row, and more. Additionally, the campaign images include exclusively ours styles from Burberry, Guiseppe Zanotti, Loewe, and Vetements, among others. Barneys signature sense of wit and style is manifested in this campaign, taking the “Red Carpet” less traveled.

Creative Director | Dennis Freedman
Photographer | Juergen Teller
Models | Eva Herzigova, Lily McMenamy, Ville Sydfors
Stylist | Poppy Kain

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