BARNEYS NEW YORK brings their Fall 2016 Ad Campaign to the Red Carpet
BY MARISSA TORSIELLO
For Fall 2016, Barneys comes together with Juergen Teller to create their “Red Carpet” Campaign in celebration of the success of their 12 campaigns over the course of six years. Teller’s instantly recognizable style of captivating images are taken in Cannes, France, and highlight top designer collections from Barneys New York. Teller is able to go behind the lens by finding humor and truth in all of the photos, stepping outside the uniformity of fashion images.
Throughout the six consecutive years of partnership, Barneys and Juergen have developed a visual language through photography that is both personal and unique. We value this long term relationship, and are proud of the work we do together, which is always a reflection of our shared creative vision.
Featured throughout the “Red Carpet” campaign are captivating designer collections, including men’s and women’s ready-to-wear and accessories from Azzedine Alaïa, Balenciaga, Céline, Givenchy, Gucci, Saint Laurent, The Row, and more. Additionally, the campaign images include exclusively ours styles from Burberry, Guiseppe Zanotti, Loewe, and Vetements, among others. Barneys signature sense of wit and style is manifested in this campaign, taking the “Red Carpet” less traveled.
Photographer | Juergen Teller
Models | Eva Herzigova, Lily McMenamy, Ville Sydfors