BARNEYS NEW YORK comes home for their SPRING 2016 Ad Campaign
BY GIOVANNA GATTO | Impressionist
At first the Big Apple can feel daunting, but for those native New Yorkers who have made NYC their home, after a while the expanse of the big city transitions to a series of neighborhoods, and suddenly that major metropolitan becomes humble in size. For their Spring 2016 campaign, which coincides the opening of their new flagship in their former downtown roots, Barneys New York has embraced their origin with their “Our Town” campaign.
Photographer Bruce Weber, who knows his way around gotham and groups, captured the city through a collection of photos and short films presented as a “Love Poem to New York,” a phrase that appears at the beginning of one of the shorts. Spotlighted throughout the campaign are Lady Gaga, Yoko Ono, Bobby Cannavale, Cyndi Lauper, as well as additional offbeat New York locals. The ads emphasizes the diverse evolution of New York through the eyes of Barneys New York.
“Our Town” assembles a story of years past, compiled into the creation of New York today. The campaign participants vary from nightlife superstar, Ladyfag, to four of the six Angulo brothers from the admired documentary, The Wolfpack, and it even includes NYPD Detective Terry McGhee of the New York Terrorism Task Force. In addition to these New York natives, model Ajak Deng is seen in Spring 2016 looks by Dries van Noten, Paco Rabbane, Azzedine Alaïa and Isabel Marant, styled by Alex White, with hair by Orlando Pita and makeup by Maria Seccia.
The campaign takes the city that never sleeps and brings together every corner of its boroughs, highlighting the longevity of New York. It ties these corners together, creating a city that no longer feels so “Big,” but is appropriately understood as “Our Town.”
Creative Director | Dennis Freedman
Photographer | Bruce Weber
Entertainers | Cyndi Lauper, Lady Gaga, Patti Smith, Yoko Ono, Helmut Lang, May Taylor, Ladyfag, & others
Model | Ajak Deng
Stylist | Alex White
Hair | Orlando Pita
Makeup | Maria Seccia