Bella Hadid Shows Her Rocker Side in New Nars Campaign


BY BRENNA O’DONNELL

If you just woke up from a long, 2016-induced nap, then you should know that 2017 is undoubtedly the year of Bella Hadid. Just this year, the 20 year old model has graced the campaigns of some of the most famous fashion and beauty houses in the world, including Bulgari, Chanel, Dior, Versace, Givenchy, Moschino, even Nike, and now she is fronting Nars Beauty’s new Powermatte Lip Pigment.

Dressed in tight and cropped black leather with a Joan Jett hairstyle, Hadid smolders in the new lipstick, designed to be the brand’s most powerful matte yet. The photo shoot, captured by founder François Nars himself, showcases the new product in a rock & roll aesthetic, as the new line of lip product is made to be rebellious just like the iconic era in music. Alongside Bella in the shoot is model Justin Gossman, who is also the lead singer in a rock bands called The Toy Gun where he, like Nars, draws inspiration from rock legends like Mick Jagger, Keith Richards, and Jim Morrison.

Nars new Powermatte Lip Pigment will have an exclusive launch through the Sephora mobile app on July 5th, then through Nars stores and narscosmetics.com on July 6th, and finally on July 13th the product will hit Sephora stores.

 

Photographer | François Nars
Models | Bella Hadid & Justin Gossman