The Impression’s Ongoing Series Spotlighting Fashion’s Leading Creative Agencies


By Kenneth Richard | The Impressionist

Berger & Wild


berger and berger
Project that Impressed Us

AG.
While Berger & Wild is known for their editorial work for WSJ and founding The Last Magazine, what impressed us about creative directors Magnus Berger and Tenzin Wild’s work was the upscaling of premium denim brand AG. The design duo took the reins in Fall of 2014, shortly after the house dropped the longer logo “Adriano Goldschmied.” Rather than pivot the brand from their course, the duo revealed it by infusing a more natural, sophisticated, and romantic tone to the creative, immediately reflected in the coloring and saturation of the print campaign. The moody romanticism has been a page stopper and they have consecutively made  The Impression’s Top 10 Denim Ads list for the past two seasons.

berger and wil2

A few of their clients*
AG Jeans
Alexander Wang
Derek Lam
Elie Tahari
Equipment
Helmut Lang
Hugo Boss
Givenchy
ICB
Richard Chair
Rizzoli
The Last Magazine
VPL
WSJ. Magazine
Y-3
*not all clients may be currently engaged


berger & wild logo

 

LEAD CREATIVES | Magnus Berger and Tenzin Wild
CONTACT INFORMATION
401 Broadway, Suite 709
New York NY 10013
T 646.415.8459
info@berger-wild.com

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