The Impression’s Ongoing Series Spotlighting Fashion’s Leading Creative Agencies

By Kenneth Richard | The Impressionist

Berger & Wild

berger and berger
Project that Impressed Us

While Berger & Wild is known for their editorial work for WSJ and founding The Last Magazine, what impressed us about creative directors Magnus Berger and Tenzin Wild’s work was the upscaling of premium denim brand AG. The design duo took the reins in Fall of 2014, shortly after the house dropped the longer logo “Adriano Goldschmied.” Rather than pivot the brand from their course, the duo revealed it by infusing a more natural, sophisticated, and romantic tone to the creative, immediately reflected in the coloring and saturation of the print campaign. The moody romanticism has been a page stopper and they have consecutively made  The Impression’s Top 10 Denim Ads list for the past two seasons.

berger and wil2

A few of their clients*
AG Jeans
Alexander Wang
Derek Lam
Elie Tahari
Helmut Lang
Hugo Boss
Richard Chair
The Last Magazine
WSJ. Magazine
*not all clients may be currently engaged

berger & wild logo


LEAD CREATIVES | Magnus Berger and Tenzin Wild
401 Broadway, Suite 709
New York NY 10013
T 646.415.8459