Best Print Ad Campaign We Wish There Was Media Muscle Behind of 2016 | The Impression Awards


BY KENNETH RICHARD

Frankly media muscle matters and periodically we stumble upon a campaign that didn’t have the spend to share it in a way that it deserved to be shared. Note to CEO’s: social, despite what you may read and your daughter tells you, doesn’t have the reach for your brands that will get you results. Plus it is fleeting.

But the fleet of Cadillacs in Jason Wu’s campaign by Patrick Li was deserving of a more meaningful ride which could of been accomplished with more marketing muscle. Follow up note to CEO’s: Please don’t rely on the PR machine to push these out as the Impression has to pry 70% of our content out of PR hands ourselves.

So to every budget related person reading this, marketing matters, and budgets matter more. Media isn’t some free train to ride and brand equity has to be paid and fought for, and that fight required muscle. Or muscle cars.

Note to Jason Wu and Patrick Li: Sweet ride.

Jason Wu

Fall 2016

Agency | Li Inc.
Art Director | Patrick Li
Photographer | Inez van Lamsweerde & Vinoodh Matadin
Model | Emily Ratajkowski 
Hair | Ward Stegerhoek
Makeup | Yadim
Manicurist | Deborah Lippman

 

Spring 2016

Agency | Li Inc.
Creative Director | Patrick Li
Photographer | Inez van Lamsweerde & Vinoodh Matadin
Model | Ruth Bell
Stylist | Ludivine Poiblanc
Hair | Ward Stegerhoek

Makeup | Yadim