Brandon Maxwell features Jourdan Dunn in Spring 2018 Ad Campaign


Brandon Maxwell’s Spring 2018 Campaign featuring Jourdan Dunn and her son Riley, was inspired by the strong women Brandon surrounds himself with. The campaign shows Jourdan getting dressed up for a night out with the love of her life, her son. While enjoying each other’s company, the mother/son pair embark on their journey. The charming campaign was directed by Brandon Maxwell himself, along with Jessy Price. The video starts off with segments of Riley’s perspective as he watches her get ready giving the campaign a nostalgic, home movie feel. The brand was designed to make women feel beautiful, sophisticated, and powerful the same way Riley, as most young men, views his mother.




Directors | Brandon Maxwell & Jessy Price
Director of Photography | Santiago Gonzalez
Screenplay by | Brandon Maxwell & Jessy Price and Kat Herriman

Stylist | Sandra Amador
Interior Design | Ryan Korban
Hair | Hos Hounkpatin
Makeup | Michelle Clark for MAC Cosmetics
Manicurist | Daria Hardeman for Deborah Lippmann
MOVI | Chris Aran
AC | Carolyn Pender
2nd AC/Video DIT | Dane Brown
Gaffer | Jared Frost
Grip | Julio Yurnet
Grip Assist | Ricardo Sandoval
Swing | Rich Vallejos
Sound | Turner Curran
Editor | Drew Taylor
Colorist | Derrick Yuen
Audio Mixer | Drew Joy
Photography Assistants | Fernando Souto & Zack Forsyth
Photography DIT | Nick Bean
Art Director | Lina Wahlgren
Executive Producer | Brandon Maxwell Studio
Producer | Lauren Pistoia
Music | Moby “I’m Not Worried at All” // Glass Animals “Youth”