BURBERRY Jumps for Joy in their Latest Holiday Campaign
BY KENNETH RICHARD
It’s the most wonderful time of the year again which has the house of Burberry literally jumping for joy with their latest ad campaign, a tribute to the 15th anniversary of the film with another jumper, Billy Elliot.
The campaign, lensed by Mario Testino, features and all star cast of English natives including Sir Elton John, Naomi Campbell, Rosie Huntington-Whiteley, James Corden, James Bay, George Ezra, Michelle Dockery, Romeo Beckham and Billy Elliot cast member Julie Walters. All filmed for the commercial spot jumping in their best Billy Elliot pose to “Cosmic Dancer” by T. Rex.
To kick off the season, Burberry once again got snappy via Snapchat to capture pre-release party assets at Thomas’s, followed by later day coverage of their red-carpet, the launch of the festive holiday film, a performance from the stage play of Billy Elliott and after party festivities.
Testino’s stills from the campaign are as upbeat and festive as the subject matter, warm in coloration and spirit. The floating subjects look as if they were coated with pixie-dust and excitedly in route to Neverland. The Impression is betting on a season of holiday sales for the house that will make the street jump for joy too although likely not as high as the character Billy did when he auditioned for world-renowned Royal Ballet.
Production | Burberry in partnership with Working Title Films
Photographer | Mario Testino
Models | James Bay, George Ezra, Naomi Campbell, Rosie Huntington-Whiteley, Michelle Dockery, James Corden, Romeo Beckham, Julie Walters, and Sir Elton John
Music | ‘Cosmic Dancer’ by T-Rex