Store Scout – Burberry Spring Street DK88 Experience
BY VICTORIA ROMANO
Burberry’s Spring Street store has recently been invaded with color. The New York location was transformed in celebration of the new DK88 handbag collection, which now comes in a new painterly color palette. Burberry brought the whole experience to life through interactive displays and a set of installations..
The installations’ large drips of colorful paint great customers on arrival, displayed in the windows and in key corners of the store. With the interactive display, customers can be their own designer and create their own unique DK88 bag. They have a choice of 18 different color options and hardware. Customers can virtually see what they have created using a 360 visualization tool. The transformation will only be up until May 15th, so be sure to take it all in before it’s gone.
131 Spring Street
New York, New York
Mon. – Sat. 11am-7pm