Calvin Klein A$AP Mob Spring 2018 Ad Campaign Brings the Power of a Chosen Family to #MyCalvins Our Crew Campaign
Calvin Klein has released their latest installment of the relaunched #MyCalvins Campaign. The family-focused images feature the A$AP Mob – the hip-hop collective consisting of A$AP Rocky, A$AP Ferg, A$AP Nast, A$AP Twelvyy, A$AP Ant, A$AP Lou, and A$AP J. Scott. Shot by Willy Vanderperre, the crew is seen in their Calvin Jeans “getting cozy.”
Just as in Solange’s Our Music Campaign, the A$AP Mob was shot in a wooden barn and features a red and white quilt. The classic American quilt is different in each campaign and symbolizes the coming together of people to form one chosen family unite. As more of the new #MyCalvins unfold, The Impression looks forward to celebrating more families and the things that unite them.
Agency | Lloyd & Co
Creative Director | Doug Lloyd
Photographer | Willy Vanderperre
Models | A$AP Mob (A$AP Rocky, A$AP Ferg, A$AP Nast, A$AP Twelvyy, A$AP Ant, A$AP Lou, and A$AP J. Scott)