Calvin Klein’s in-house agency, CRK, continues with their cubist art direction for Spring 2015, blending dramatic location scenery with the sleekness of the men’s and women’s collections. This season the team took to the beach in La Jolla to catch some soft waves to juxtapose with the collection’s crisp lines.
The ultimate goal of any campaign is to sell of course, but done via standing out and being memorable. This season’s campaign is subtle, stunning and would make an amazing gallery exhibit of large prints. There is a dream-like quality to the campaign, calmly pleasant and something you wish to hold on to before you wake and it dissipates into the mist.
Agency | In-House
Photographer | David Sims
Models| Vanessa Axente & Clark Bockelman
Stylist | Joe McKenna
Hair | Jimmy Paul
Makeup | Diane Kendal
Set Designer | Gerard Santos
Location | La Jolla, California
Be sure to check out all of the The Impression’s Spring 2015 ad campaign coverage including print campaigns, fashion films, and creative reviews here at The Creative.
For previous seasons campaigns, talent portfolios, or key word searches from ‘seamless’ to ‘rooftop,’ from ‘Steven Meisel’ to “Steven Klein,’ or from ‘black and white’ to ‘Peter Gray’ please check out our over 4 million images at The Impression Archive.