Calvin Klein Collaborates with Details Magazine for September Synergy
By Marissa Tozzi | Impressionist
The Impression loves great marketing synergy and Calvin Klein has hit a bullseye with their latest, a partnership with Details magazine to wardrobe the 31 top male models in – what else? – Calvin Klein.
The men’s magazine and fashion brand have paired together to present Details‘ September cover, photographed by Mark Seliger and styled by Details‘ fashion director Matthew Marden. It is a solid pairing and one that leverages the strength of both brands as well as expands their reach. Calvin Klein gets solid PR exposure, and Details gets the advantage of Calvin Klein’s PR reach to publications like ours, who may not have otherwise covered a cover with 31 male models.
With the expanse of native advertising and the unified look of collections, it is a wonder we haven’t seen more of these partnerships. We will have to assume it is because the devil is in the details.
Photographer | Mark Seliger
Stylist | Matthew Marden
Models | Adrien Sahores, Alex Lundqvist, Armando Cabral, Arthur Gosee, Arthur Kulkov, Brad Kroenig, Clark Bockelman, Clement Chabernaud, Daisuke Ueda, David Agbodji, Gabriel Aubry, Garrett Neff, Hamid Onifade, Jackson Hale, Janis Ancens, Jarrod Scott, Jason Shaw, John Halls, Jon Kortajarena, Julien Hedquis, Mark Vanderloo, Mathias Lauridsen, Nicolas Ripoll, Noah Mills, RJ King, RJ Rogenski, Sean O’Pry, Simon Nessman, Tyson Ballou,Vincent LaCrocq & Will Chalker