Carine Roitfeld’s Uniqlo campaign is a reflection of the stylist herself.
By Taylor Recchia | Impressionist
French uber stylist Carine Roitfeld has collaborated with Uniqlo to release her own line for the Japanese retail giant. The line reflects the former Vogue Paris editor and Tom Ford muse’s own style as well as one doppelgänger of a model.
The collection is mostly black with grey, khaki and a soft take on camo print and made up of traditional Roitfeld styles like slimline pencil skirts, sexy man-style shirts, lace camisoles, faux leather and cigarette pants. This super cool collab will be released in select Uniqlo stores globally on Thursday October, 29.
As part of the campaign, Uniqlo has released a short video showing Carine Roitfeld checking out the finished products. And no, you’re not seeing double because alongside her is her mini-me campaign model, Lexi Boling.
The idea of creating a campaign where the model is dressed as a replica of the designer really establishes the image of the line a sexy high-fashion aesthetic. And who wouldn’t want to dress as a French super stylist? It captures Roitfeld’s ‘French girl cool’ personality as Lexi nails Carine’s untroubled stare complete with kohl-rimmed eyes.
I started from the idea of clothes that I would want to wear myself and developed this into clothes that anyone would want to wear, a woman’s ideal of clothes that make her feel transformed when she wears them.
The Impression likes the look of the black and white campaign by Steven Meisel as it harkens back to Roitfeld’s look at Paris Vogue. Which after all, like the campaign, was a mirror reflection of the iconic fashion muse herself.