Carven Spring 2018 Ad Campaign
BY KENNETH RICHARD
The best of the best have one thing in common, they command attention. Attention is after all the ultimate luxury, that and space.
For their Spring 2018 Carven ad campaign the house offered a combination of both, layering attention grabbing high contrast images with just enough space to contemplate the rich beauty of the composition. The coloring drips with richness and draws the viewer into a world rich in textures, married with touches of nature.
Carven Creative Director Serge Ruffieux has teamed with art director Jean‑Baptiste Talbourdet-Napoleone and photographer Jack Davison to reinvent the house in fairly short order. The campaign with model Olympia Campbell, daughter of Sophie Hicks and sister to Eddie, was shot in the city of Santa Cruz de Tenerife in Spain’s Canary Islands. Rather than head to the island’s stunning beaches the team settled for a more dense look that embraced the tropical heat to turn up the volume of the designer collection.
The result is actually own-able as few have played with such richness of color and saturation over the last few years. And The Impression is looking forward to seeing that richness saturate it’s print pages.
Art Director | Jean-Baptiste Talbourdet-Napoleono
Photographer | Jack Davison
Video Director | Camille Summers-Valli
Model | Olympia Campbell
Stylist | Elodie David Touboul
Set Designer | Sylvain Cabouat
Hair | Luke Hersheson
Makeup | Lotten Holmqvist
Location | Santa Cruz de Tenerife