CHANEL reintroduces its summer showroom, full of ready to wear collections,  floor to ceiling displays and poolside manner


BY JULIA ASPHAR

For the 7th year in a row, Saint Tropez luxury hotel, La Mistralee is Chanel’s home for the summer via a pop-up shop.

The pop-up shop infuses waves of the salty scent of the Mediterranean and Chanel°5; an idea that many a design house would love. This summer getaway has The Impression wondering why more luxury leaders don’t embrace seasonal retail partnerships, particularly at key seasonal travel destinations.

One can indulge in the French fashion brand’s ready-to-wear collection, complete with accessories, jewelry and watches from May to October at La Mistralee. The idea of guests being able to shop before heading poolside leaves us to imagine the chicest shopping experience in France.