Baron & Baron Rides the Rails for Coach’s Fall 2017 Campaign


BY IVANNIA MORTON

Coach has returned with their Fall 2017 collection campaign. The campaign pays tribute to Coach’s New York roots, and was shot inside of an authentic subway train. From the platform to the performances, the campaign celebrates the city and all its possibilities.

Just as the creativity seems never ending in New York, we can say the same for Coach. The warm tones and detailed accessories brought life to the scene; while the various patterns and textures highlighted the versatility of the brand’s latest Fall collection. Every detail enhanced each other. Even the sunlight pouring though the subway windows helped bring life to the scene. Another smart detail were the old coach ads on the cart walls, paying tribute to how far Coach has come. What took it an inch further, was the subway performers dancing their way through the cart. It’s not a true subway experience if you didn’t get to see a performance.

The Baron & Baron creation was quite impressive in that it balanced everyday life with luxury. The Coach guy and the Coach girl aren’t traditional, they’re dreaming and creating. However they aren’t so out of touch with reality. It’s this balance that gives Coach a unique feeling, and an air of authenticity throughout their Fall 2017 campaign.

 

 

Agency | Baron & Baron
Creative Director | Fabien Baron
Photographer | Steven Meisel
Models | Imari Karanja, He Cong, Kiki Willems, Faretta, Hiandra Martinez, & Oscar Kindelan
Stylist | Karl Templer

Film Credits
Agency | Baron & Baron
Creative Director | Fabien Baron
Photographer | Steven Meisel
Models | Imari Karanja, He Cong, Kiki Willems, Faretta, Hiandra Martinez, & Oscar Kindelan
Dancers | Joel “Kozik” Leitch & Randy “KidTheWiz” of W.A.F.F.L.E. NYC
Stylist | Karl Templer
Music | Junkie XL