The Store Scout | COACH HOUSE Fifth Avenue
BY MARISSA TORSIELLO
To cap off Coach’s 75th anniversary celebrations occurring this year, they are unveiling Coach House, a brand new three-level, 20,000-square-foot flagship located at 685 Fifth Avenue in New York City. Designed by Executive Creative Director Stuart Vevers in partnership with William Sofield, Designer and President of Studio Sofield, the house will offer an exhibition of the brand’s variety of products, taking a huge step forward with its image and in-store experience.
With Coach House, we are celebrating our New York heritage and 75-year history of craftsmanship. The flagship features the full expression of our women’s and men’s collections including bags, small leather goods, footwear, and ready-to-wear, in addition to offering a full range of customization and leather services. Together with the opening of the adjacent Stuart Weitzman flagship store, we are bringing two global brands born in New York City to one iconic location.
Customers’ will feel a sense of discovery and curiosity while shopping and walking upon the blackened steel and concrete staircase, as well as riding in a glass enclosed, vintage inspired elevator. Throughout the three-level house is a mix of wooden furniture and objects and color such as warm grays and earthy neutrals that are cool but inviting, providing a sense of luxury and comfort that grows with age.
Coach House will have all of the brand’s categories, including full ready-to-wear collections for men and women, outerwear, footwear, accessories, jewelry, and scarves. The store also has a made-to-order desk, where customers can make their own customized Rogue handbags, selecting from a choice of things like handles, leathers, key fobs, zippers, and linings, making over one million possible combinations.
The new location even has a playful aspect with Rexy, a 12-foot sculpture of a dinosaur, made from Coach handbags, accessories and proprietary hardware by artist Billie Achilleos. When customers go into the store, Rexy will be the first thing that catches their eye with its striking array of colorful leather. There’s also a mechanized conveyor belt hanging from the ceiling at the entrance of the store, with products such as handbags, jackets, and key fobs rotating around the store.
These new concepts are designed to simultaneously expand and complement existing services, such as monogramming and leather care, making their old products new again. Coach House serves to convey how far the heritage brand has come, giving old and new customers an interactive home where they can engage and fully absorb themselves in all things Coach.
Architect | Studio Sofield
Founding Architect | William Sofield
Concept | Stuart Vevers
Scribing the Void | Kurt Steger
Rexy | Billie Achilleos
685 Fifth Avenue
New York, New York
Mon-Sat: 10 AM – 9 PM
Sun: 12 PM – 6 PM