BY KENNETH RICHARD
There is a long held belief in fashion circles that the hiring of ‘fabulous’ talent delivers ‘fabulous’ results. The ‘fabulous’ creative director, the ‘fabulous’ photographer, the ‘fabulous’ model, the ‘fabulous’ manicurist, will ultimately deliver ‘fabulous’ results. But those in the know will inform you that while it helps hedge the bet, there are no guarantees. Results are the accumulation of talented players coming together to collaborate, develop a unique point-of-view, and partner in a way that brings out the best in each other. For the Spring 2015 Coach ad campaign video, the fashion guns of Baron, Meisel & Templer did just that, bringing cinematic wingman Gordon von Steiner into the mix and delivering something that is, in fact, fabulous.
The video is dripping with memory, saturation, sophistication, sexiness and humor while shot in the unlikeliest of places, the suburbs. Steiner and Meisel recently partnered on Prada’s holiday haunting and have developed a shorthand of sweeping camera pans. With the addition of Fabien Baron’s creative direction, the piece falls into place, hitting all the right emotional notes as the viewer is brought into the environment with just the right amount of windswept pause before ‘Every Night’ by Josef Salvat starts to play. The music is ‘choice,’ providing just the right amount of smirk and sexiness as we watch this suburban girl we’ve seen before. The one who is too big for the town and is ready to break out. The Impression hopes this dynamo team, too, breaks out and into features, as this is one team that understands that fabulous isn’t something that is made from trading on their names. It is made by the work those names produce.
Agency | Baron & Baron
Creative Director | Fabien Baron
Photographer/Director | Steven Meisel
Director of Photography | Gordon von Steiner
Models | Binx Walton, Dylan Xue, Grace Hartzel, Helge Vonderau, Julia Bergshoeff, Lexi Boling, Molly Bair, Valery Kaufman
Stylist | Karl Templer
Hair | Guido Palau
Makeup | Pat McGrath
Set Designer | Mary Howard
Casting Director | Ashley Brokaw
Music | ‘Every Night’ by Josef Salvat