By Kenneth Richard | The Impressionist
Condé Nast continues to make holistic changes to align the portfolio for the next wave and today announced that Raul Martinez has been named Corporate Creative Director. Martinez is no stranger to Condé Nast as he has been Design Director at Vogue and Vogue.com since 2009.
The announcement was made by Anna Wintour earlier today in an internal memo stating, “With this appointment, he will continue in his role with Vogue and will bring his keen eye and strong vision to help shape the creative focus of the company as a whole.” The move allows Martinez to aid Wintour to “guide the company’s artistic direction across all platforms.” Martinez and Wintour first worked together in 1987 at the relaunch of House & Garden.
Martinez, along with his partner Alex Gonzalez, founded the fashionably creative agency AR New York in 1996. Since then, the agency has gone on to do campaigns for Yves Saint Laurent, Valentino, Dolce & Gabanna, Banana Republic, Jimmy Choo, Estee Lauder and more. Gonzalez, incidentally, is creative and artistic director of cross-town rivals Elle and Town & Country. The firm has done editorial work for both Condé Nast and Hearst.
The move signifies Condé Nast’s commitment to cross pollinating their titles with best practices and leveraging the strength of magazine brands as a unit, as well as the role of Anna Wintour to build a team to help manage the portfolio. Since the organization sold off WWD and has redirected Style.com and Lucky, the breadth of titles to manage has narrowed to a tighter unit that The Impression anticipates positive changes from in the next several years.