Dior Homme takes us “Into the Night” with Fall 2017 Ad Campaign
BY IVANNIA MORTON
As designer Kris Van Assche marks his tenth year with Dior Homme, David Sims and Christopher Simmonds came together to highlight some of Assche’s favorite things throughout the film. The campaign features singer Dave Gahan of Depeche Mode, and actor Lucas Hedges of “Manchester by The Sea.”
The fast cuts and music dart back and forth, creating eye-catching shots of Gahan and Hedges’ silhouettes. In addition, models Dylan Roques and Christophe ‘t Kent are seen raging through ominous hotel rooms. Their energy amplifies the film and helps bring Assche’s global vision to life.
The film furthers the recent divergence from the black and white, monochrome, shots known to Dior Homme. While it highlights 80’s star Gahan, it’s also an effort to modernize and bring Dior Homme into the future. Highlighting David Gahan and Lucas Hedges creates a link between the past and present, and is symbolic of Dior’s timelessness and splendor.