Dior asks “Why have there been no great women artists?” in Spring 2018 Ad Campaign


BY GILLIAN CASTRO

Maria Grazia Chiuri and Dior have chosen to continue to shed some light on the issue of equal opportunity for female artists for their Spring 2018 ad campaign, featuring Sasha Pivovarova.

Based on the essay by Linda Nochlin ‘Why Have There Been No Great Women Artists?’ the idea for this campaign is to show that there are indeed great women artists, they have just been fighting more obstacles of oppression over the years in order to become known.

The problem stems back to the Renaissance, when in order for women to reach the highest form of artwork, they had to master male nude art. Through the 19th century, women were often unable to do this successfully because more often than not, their work had to be supervised by men or their models were purposefully draped. The lack of known female artists comes from the lack of gender equality leading up to this point in the world of art.

The campaign itself sets out to highlight the many dimensions of female artists. The inspiration for this comes from Niki De Saint Phalle and it is reminiscent of the 1960’s. The spirit of this campaign is equally artistic, feminine and playful. Aside from the creative direction of the campaign being from a great female artist, Sasha Pivovarova is an artist herself. The drawings she sits on are her own work, which interestingly enough are all female.

So ‘Why have there been no great women artists?’ There have been, and two of them are featured in this beautifully thought out campaign.

Artistic Director, Dior | Maria Grazia Chiuri
Agency | Baron & Baron
Creative Director | Fabien Baron

Photographer | Patrick Demarchelier
Model | Sasha Pivovarova
Stylist | Karl Templer
Hair & Makeup | Diane Kendall & Guido