DKNY give us the life of a New Yorker for Pre-Spring 2017 Ad Campaign


With the edgy shift that DKNY has acquired since Creative Directors Dao-Yi Chow and Maxwell Osborne have taken the reigns, Imann Hammam hits the oh-so-exciting streets of NYC for their pre-spring campaign. Tyrone Lebon captures the everyday life of a modern urban women.

Hammam reflects the trend of street wear and chic DKNY style. From walking city blocks and taking the subway to indulging in a slice of pizza, Hammam reflects the trend of streetwear and the chic DKNY style. This campaign makes DKNY more down to earth and relatable to its new younger audience. Making The Impression want to walk in this up-to-the-minute NYC woman’s shoes.

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Photographer | Tyrone Lebon
Model | Imaan Hammam
Stylist | Max Pearmain
Hair | Cyndia Harvey
Makeup | Sally Branka