The Store Scout | DSQUARED2 Rome
BY JULIA ASPHAR
Dsquared2, the brand born in Canada and made in Italy now passes another milestone by opening their own flagship store in Rome. The store is situated in the heart of the City, in Via del Babuino, along one of the most charming streets in the city.
Rome is magic, majestic. An open-air museum. History and culture are perfectly blend. Its heritage and architecture make it the Eternal City. Everyone would love Rome; we strongly love it; its atmosphere is poetical, timeless. Opening a flagship store in such a beautiful and fascinating place has a very special meaning for us
The first level, spread out over 4,300 square feet, features two main entrances – one of which has a giant led-wall where the fashion show will be displayed. Inside, the early architectural structure has been preserved: the original brick arches give the space character and each doorway is covered by brass or black metal depending on the area. The shopping space and diverse product categories are divided through architectural proportions and furnishing details. The store’s theme is a mix of forest and nature, two motifs that are an important part of Dean and Dan Caten’s Canadian heritage. Circular cut Okumè wood trunks with open veins, colored and waxed by hand, are used in functional spaces such as dressing rooms, which also feature verdant vistas of Canadian forest.
The evening and classic areas, defined by a light grey-carpeted pathway and the fashion areas, complimented by a blue moquette come in contrast with ceppo di grè stone and slate inserts. Brass fixtures and ochre velvet armchairs are softly illuminated by floor lamps making the spaces more exclusive and intimate.
180-182, Via del Babuino
Store Manager | Stefano Calderone
+39 06 45200809