Jake Gyllenhaal Carries Our Hearts in New Eternity Calvin Klein Campaign


BY STEPHANIE PETTWAY

Since under the creative direction of Raf Simons, the Calvin Klein brand has taken a more artistic and message driven approach, going back to some old habits. One being, returning to the family oriented roots of the classic Eternity fragrance. Calvin Klein stars Jake Gyllenhaal, supermodel Liya Kebede, and 4-year-old actress Leila in new black and white campaign.

The first campaign for the fragrance, in the late 80’s, featured a similar heart-warming ad shot by Bruce Weber, with Christy Turlington engaging in moving family moments where she and her child are seen having fun on the beach.

Under the direction of Cary Fukunaga, and stills by Willy Vanderperre, the new campaign delivers the message of just how important family is and how they provide our future with the beauty of knowledge and love.

Gyllenhaal and Kebede recite the E.E. Cummings poem “I Carry Your Heart with Me (I Carry It in My Heart),” to Leila, portraying her parents. Offering a touching and heart-warming feeling as they share their changeless love for their child. The gazes and mannerisms of the actors in the film all provide a sense of honesty and endearment that provokes the heart felt emotions when being watched.

With a product that has transcended time, and a message that does the same, the Calvin Klein Eternity campaign shows just how love can withstand the test of time and maybe even last an eternity.

 

Director | Cary Fukunaga
Photographer | Willy Vanderperre

Models | Jake Gyllenhaal, Liya Kebede, Leila
Stylist | Melanie Ward