Superstar-supermodel Karlie Kloss smolders, sways, and gets just adorably smiley in this EXPRESS Fall 2015 ‘Fit for You’ denim campaign.

By Olivia Pentell | Impressionist

As the new face of the campaign, Karlie Kloss stars in both print and video ads, flaunting the three key EXPRESS denim styles, Girlfriend, Flare and Legging (along with other impressive assets: her smokin’ hot abs…can you say ‘thin-spiration?’)

Kloss is a very important addition to the EXPRESS denim team for more reasons than one,

‘Karlie is a modern icon, (…) With her social media star status and philanthropic efforts, Karlie inspires and empowers young women globally to feel confident and self-assured. And, with her natural beauty and effortless style, Karlie is perfect to communicate a fresh, modern take on the American fashion staple – a great fitting pair of jeans.’

– David Kornberg
EXPRESS CEO and President

This EXPRESS denim collection strives to provide the perfect fit for any EXPRESS woman. Thanks to their updated assortment of washes and fabrics, there’s sure to be something for everyone. Photographed by Lachlan Bailey and styled by Claire Richardson, the official campaign will launch in July 2015 in print, in-store, digital and social media.

Check out the print and video ads for EXPRESS Fall 2015 Denim ‘Fit for You’ campaign below:

Express Karlie Kloss fall 2015 ad campaign photo

Express Karlie Kloss fall 2015 ad campaign photo


Photographer | Lachlan Bailey
Stylist | Claire Richardson
Model | Karlie Kloss
Song | ‘My Type’ – Saint Motel