DESERT ESCAPE was a prominent theme for SPRING 2016 ADS
BY MARY NEALON
With Coachella behind us, it’s time to take a look back at the fashion moments inspired by the festival and ones that remind us of it. We’ve compiled some of our favorite advertisements that encapsulate the wanderlust of the mini fashion season. Whether directly affiliated or just reminiscent of festival vibes, these four videos and their common thread, desert escape, show the most fashionable ways to hit the open road.
H&M’s whimsical video for the H&M Loves Coachella Collection
H&M was the first brand to collaborate on an official collection with Coachella last year and saw great success, and decided to launch another bigger one again this year. The video stars models Adwoa Aboah, Ash Stymest, Hailey Baldwin, Julia Cumming, and Luka Sabbat. The gang is seen adventuring both out in the desert and in the city. As the video goes on, there’s an almost disillusioned tone but it doesn’t quite overtake the funky and colorful vibes intended by a festival collection.
Models |Adwoa Aboah, Ash Stymest, Hailey Baldwin, Julia Cumming, & Luka Sabbat
FAY’S dreamy video starring Dylan Penn and Hopper Penn captured by photographer Michelangelo di Battista
Captured on location in Palm Springs, California, Fay’s spring-summer 2016 campaign stars actors and siblings Dylan Penn and Hopper Penn. The children of Sean Penn and Robin Wright, the two pose for Michelangelo di Battista in a motorcycle race through the desert illustrating the spirit of youth. There’s no direct references to a festival, but the adventure theme is prevalent. The pair seems to be searching for something, whether it’s an escape from life or their missing Coachella tickets.
Art Direction | Michelangelo di Battista
Photographer | Michelangelo di Battista
Stylist | Sissy Vian
Models | Hopper Penn & Dylan Penn
ERMANNO SCERVINO’S video starring Elisa Sednaoui captured by photographer Peter Lindbergh
Ermanno Scervino presents their Spring Summer 2016 advertisement featuring top model Elisa Sednaoui captured by fashion photographer Peter Lindbergh. The film’s music and aesthetic give vibes reminiscent of an old Western, but with a modern, luxe twist. Again not an obvious festival nod, the badass/carefree in the desert mood warranted that it be part of our list.
Art Direction | Peter Lindbergh
Photographer | Peter Lindbergh
Models | Elisa Sednaoui
ELISABETTA FRANCHI video starring Hanne Gaby Odiele captured by photographer Giampaolo Sgura
Elisabetta Franchi presents their Spring Summer 2016 advertisement featuring top model Hanne Gaby Odiele captured by fashion photographer Peter Lindbergh. This one is less ultra-chill-motorcycle-cruising and more slightly-crazed-desert-nymph. Hanne’s exotic looks and frantic movements make her appear creature-like as she eventually climbs her way up to the top of the rock pile. This ad is perhaps the most unique and impactful on our list, while remaining in our desert escape theme.
Art Direction | Marco Braga & Giuliano Federico
Photographer | Giampaolo Sgura
Stylist | Miguel Arnau
Models | Hanne Gaby Odiele