By Kenneth Richard | The Impressionist

On the heels of Gap’s recent holiday campaigns directed by Sofia Coppola the firm has released a series of 10 art films to showcase holiday key items. The films were commissioned by Wieden & Kennedy New York to promote Gap’s Gift Guide and created in collaboration with The Glue Society’s Matt Devine, who directed the shorts.

Weiden & Kennedy is know for ‘big ideas’ and the idea for this Fall’s season is the campaigns tagline tribute to normcore, “Dress Normal.”  The holiday campaign layered on “You don’t have to get them to give them Gap.”

Thankfully with all of these subtle hints, The Impressionist now knows where to buy the team at Wieden & Kennedy New York their holiday gifts.




Agency | Production Company – Will O’Rourke
Artist & Director | The Glue Society (Matt Devine)
Commissioned by | Wieden & Kennedy New York
Managing Director/ EP | Michael Ritchie
Head of Projects | Josh Mullens
Producer | Alex Kember
DOP | Ryley Brown
Production Designer | Kevina-Jo Smith
Editor | The Glue Society (Luke Crethar)
Grade/ Online | The Editors
Sound | Rumble

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