Gap mixes it up with their “Remix” artist collaboration project[intense_hr size=”large” accent_width=”30″ accent_height=”3″]
By Marissa Tozzi | Impressionist
Looks like American classics retailer, Gap, is mixing things up to step out of their comfort zone by branching out into graphic tees with their new artist collaboration series the “Remix Project.” The project brings together 11 leading artists from countries all around the world, including USA, UK, France, China, Taiwan, Hong Kong, and Japan, to create a limited exclusive collection.
From Pose from Chicago, to Quentin Jones from London, to Fantasista Utamaro from Tokyo, Gap is taking artwork from these 11 designers that will “remix” the classic Gap logo tee into bold art statements that showcase the original style of each artist, while at the same time celebrating the creative heritage of Gap. Each artist discussed their individual inspirations and takes on life around them for short films posted on Gap’s YouTube site.
It’s good to see the retailer attempt to bridge the consumer gap in a way that isn’t as quirky as their recent ad campaigns. We’ve missed Gap ads this season and hope the iconic American retailer does some soul searching for Fall to get back to what made them great in the first place, but until then we will settle on watching them ‘remix’ things up.