Nike Inspires to Take No Snow Days
By Marissa Tozzi | Impressionist
Everyone needs to get out here and check out Nike’s new “Snow Day” campaign. It inspires athletes everywhere to get outside during the winter season and train through the cold weather, and highlights Nike’s key products such as Nike Therma-Sphere Max and AeroReact. Entitled #GetOutHere, this Nike training campaign includes some of the biggest names in sports, Patriots tight end Rob Gronkowski, New York Giants wide receiver Odell Beckham Jr., Tampa Bay Lightning Captain Steven Stamkos, professional soccer player and Olympic Gold Medalist Sydney Leroux and more, encouraging each other to come out and have a real snow day.
Looks like these 21 pro athletes are going back to their childhood, knocking on their neighbor’s doors like when they were kids to come out and play in the snow. They may have all come together in the blizzard, but there were no friends once they stepped out on the field to play a game of, what else? Tackle football.
Clearly cold is the theme for this campaign, and for the first time, Nike is announcing that they are allowing you to filter searches on their website by weather conditions such as Freezing, Cold, Cool, and Dark. It may be called “Snow Day”, but a snow day is the last thing these athletes are taking.
Athletes inspire each other, and seems like this Nike campaign is really going to encourage athletes everywhere to #GetOutHere this winter and train their hearts out.