The Impression’s spotlight of fashion’s leading creative agencies
Tell us about GB65.
GB65 is a graphic design and fashion advertising agency focused on luxury, high end clients. We work with brands such as Ermenegildo Zegna, Salvatore Ferragamo, Versace, Miu Miu and Dsquared2, and provide full service in Art and Creative direction.
In addition to developing the main concept and direction of campaigns, the studio provides pre/post production for advertising and editorial campaigns that appear in some of the most prestigious magazines in the business, such as W Magazine, V Magazine, Vogue Italia and Vogue Japan.
So how do you collaborate with brands and outside of ads, what do you do for them?
Our collaboration between the studio and the client creates a dynamic that allows space for creativity and communication throughout whatever project we work on. We have the means to provide the client with any materials that come along with each campaign, such as catalogs, billboards, web advertisements, digital lookbooks, videos, etc. This means that the clients’ artistic vision is consistently present from start to finish.
GB65 also provides full branding work such as designing or re-designing the identity of a brand. This involves developing logos and packaging, stationery, websites and anything else the brand requires in order to communicate with its consumers.
Who else do you partner with to develop creative, and what sets you apart?
The studio works with many noted photographers such as Steven Meisel, Mert and Marcus, Inez and Vinoodh… For GB65, fashion is foremost a form of artistic expression. What sets this studio apart is its artistic approach to the fashion business. With all of these elements, the studio is able to create a beautiful and fully developed campaign for any client.
Lead Creative | Giovanni Bianco
Year Founded | 2001
Ermenegildo Zegna Couture
435 Hudson Street, 8th Floor
New York, Ny 10014
T 212 367 9464