Gucci Announces New Art Walls in collaboration with Spanish artist Ignasi Monreal
BY MARISSA TERRILL
Gucci announces its latest collaboration with Spanish artist Ignasi Monreal. Continuing on the Spring 2018 campaign Monreal designed for the brand, these new walls feature work from the campaign. The works are now featured on Gucci’s established Art Wall locations in New York (Lafayette Street, SoHo) and Milan (Largo la Foppa), including a new location debuting in Hong Kong in mid-February. The vibrant colors bring Gucci’s clothing and accessories to life.
Monreal collaborated on Gucci’s Gift Giving campaign in December 2017, developing imagery that was featured in a dedicated book and on Art Walls for Gucci Bloom Fragrance and Gucci Eyewear.
The new Art Wall images are all in Monreal’s signature surreal and dreamy style. The New York Wall shows portraits of two women showcasing the latest Gucci eyewear styles and the Milan one features a work inspired by the couple in Jan Van Eyck’s 1434 painting, The Arnolfini Portrait. The characters are dressed in looks and accessories from the Gucci Spring 2018 collection. Both the New York and Milan Gucci Art Walls will be on display for approximately two months.
Images Courtesy of Gucci