Kering’s Gucci has officially appointed Alessandro Michele its new creative director.


After weeks of speculation with numerous design names being tossed into the hat, Gucci has confirmed that previous head of accessory design at Gucci, Alessandro Michele, is the house’s new creative director. Michele replaces Gucci’s previous creative director Frida Giannini, who abruptly exited the label 12 days ahead of her planned departure post the women’s Spring 2015 show.

Michele follows Kering’s pattern of promoting from within as they had with his predecessor Giannini, who was also the head of accessory design at Gucci prior to becoming the house’s creative director when Tom Ford departed ways with the company he helped turn around in 2004.

The news follows the Gucci’s Milan men’s presentation on Monday, which was redesigned at the last minute by Michele.

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