Models take in the sights and city lights to Corey Hart’s “Sunglasses at Night” in the Gucci Spring 2017 Eyewear campaign

BY OBI ANYANWU

“Sunglasses at Night” by Corey Hart for years has been taken literally by people attempting a joke and others that want to look cool. Who would have guessed that the first single from the Canadian singer’s debut album First Offense would become the song for Gucci’s Spring 2017 Eyewear campaign?

The campaign film is very literal in regards to the song choice, and it channels what one would believe the 1980s party scene looked like.

The short opens with detail shots of a classic car driving through a city at night, shifting in and out of focus like one would feel during a wild night out. We’re reminded of a nighttime scene in Miami Vice or the Martin Scorcese film Casino, placing emphasis on the bright lights on a dark backdrop or night sky.

The star of the film peers through the car window and remains fixated on the city even after being joined by another rider. Their night may be open for interpretation, but it is certain that they take to each other very well, and they take to the Gucci sunglasses and eyewear very well, too.

The short seems serious and goofy at the same time. Can you recall any time you have felt very chic only to be jeered by someone that doesn’t understand your outfit? Gucci’s campaign film feels like familiar territory in that regard. Here are two models riding in a cab, wearing sunglasses at night, and looking effortless chic doing it. As if Alessandro Michele needed more proof that he has the eye for aesthetics and the magic touch.

 

Agency | Simmonds Ltd.
Creative Director | Christopher Simmonds
Photographer | Glen Luchford
Models | Ni Ni, Nick Fortna
Makeup | Yadim
Music | “Sunglasses At Night” by Corey Hart
Music Supervision | Menlo Park Music