Gucci Launches Fall 2017 Ad Campaign Into Orbit


BY BRENNA O’DONNELL

Gucci is no longer bound to the earth’s gravitational pull and blasts off into the vast unknown of space for their fall 2017 ad campaign. Shot by Glen Luchford, the campaign features the ultimate compilation of retro science fiction, featuring our Gucci-clad heroes fighting their way through the psychedelic landscapes of this galaxy and then next.

Some easily recognizable classics that inspired the campaign are Star Trek, Creature of the Black Lagoon, One Million Years B.C., and Plan 9 From Outer Space. These fantastical compositions launch the Gucci brand name into the stars while still maintaining a nostalgia that comes with the use of recognizable imagery from this classic genre. Consumers are invited to interact with the label after they return to earth by tagging their social media posts with #gucciandbeyond.

 

 

Agency | Simmonds Ltd.
Art Director | Christopher Simmonds
Photographer/Director | Glen Luchford
Hair | Paul Hanlon
Makeup | Yadim Carranza

Film Credits
Courtesy of Universal Studios Licensing LLC
TM & © 2017 CBS Studios Inc. STAR TREK and related marks are properties owned by CBS Studios Inc. All Rights Reserved

Music
“Space 1999” written by Vic Elms, Barry Gray
© SM Publishing (Italy) Srl
Ⓟ 1974 ITC Entertainment Group Limited