In a surprise move Gucci terminated its creative director Frida Giannini’s contract a month early asking her to leave the luxury house this past Friday.

Giannini was scheduled to part ways with Gucci following the women’s Milan runway showing of her last collection on Feb 25th. The move comes 10 days before the designer was to present her final men’s show for Gucci on Jan 19th. Gucci could not be reached for comment.

Since Gucci’s parent company, Kering SA, announced the departure of both Giannini and Gucci’s chief executive officer Patrizio di Marco, industry insiders have speculated on creative director replacements including Maria Grazia Chiuri, currently co-creative director with Pierpaolo Piccioli at Valentino as well as Riccardo Tisci of Givenchy. Also rumored to be in contention for the role is Joseph Altuzarra whose house Kering took a minority stake in last year. Recently market sources have speculated the house may fill the role from within.

The Impression wishes to thank Frida Giannini and Patrizio di Marco for their contributions at Gucci and wishes them well on their journey. Should the exit of the previous dynamic duo of Tom Ford and Domenico De Sole be any indication, fashion is full of second chances.

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