H&M presents Happy & Merry Katy Perry in their holiday campaign video

By Taylor Recchia | Impressionist

When we think of the holidays, we can probably all agree on the joyous cheer and excitement it brings us each year. H&M has captured every bit of jolliness in their larger than life holiday campaign ‘Happy & Merry’ video.

Directed by Jonas Akerlund, the video features a festive fairy, Katy Perry, casting her magic spell and taking us on an energetic, fun-filled parade through the H&M holiday season. Making it just as fun and theatrical as last year’s campaign with Lady Gaga and Tony Bennett.

The rather comical video features a song, sung by none other than Katy Perry, of course, along with a lively bunch of gingerbread men, trees, presents, nutcrackers, candy canes, snowflakes, and teddy bears all dancing to it. Oh, and we can’t forget to mention the hot shirtless guy holding a kitten, while being pulled on the hood of a red convertible, as well as another model walking with a polar bear.

Akerlund certainly made us want to get up and dance along to all of the ‘Happy & Merry’ excitement presented in this commercial as well as getting Katy Perry’s song stuck in our heads for the rest of the season, but hey, we’re not complaining!


Director | Jonas Akerlund