ISABEL MARANT and FRANCK DURAND transcend time in their latest campaign


BY KENNETH RICHARD

For her Fall 2016 campaign designer Isabel Marant and longstanding creative partner Franck Durand have broken out the disco ball to transcend time and genres.

While many may think of the disco ball as simply a prop to model Edie Campbell’s gaze and Inez Van Lamsweerde & Vinoodh Matadin’s lens, there is more to that glistening sphere than meets the eye. While disco balls were born in the 1920’s they came to prominence in the 70’s and 80’s which is representative of Marant’s design influences for her collection. Asymmetrical rushed dresses with giant shoulder bows were just at home in sparkling dance floors in the 80’s as they will be for this upcoming fall.

Inez and Vinoodh, under the guidance of Durand, masterfully play with the idea of light juxtaposing 80’s red glows with 70’s neon blues. Campbell’s coif by James Pecis is as much a throw-forward blending 80’s, 50’s and today.

Overall the campaign is sublime amalgamation of decades which is as much a reflection of Marant’s collection as it is of our times.

Agency | Atelier Franck Durand
Creative Director | Franck Durand

Photographer | Inez Van Lamsweerde & Vinoodh Matadin
Model | Edie Campbell
Stylist | Géaldine Saglio
Creative Movement Director | Stephen Galloway
Hair | James Pecis
Makeup | Lisa Butler
Prop Stylist | Carole Grégoris


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