JPG is back at Target, this time Down Under
By Kenneth Richard | The Impressionist
Since shifting his business model to focus on Couture and scents, designer Jean Paul Gaultier has managed to find new creative outlets. The French designer will launch a capsule collection of around 100 for Target Australia in 2016.
This is the designer’s second collaboration with Target, the first being for the American stores back in 2010. The range will include womenswear, menswear, childrenswear and homeware.
Every time I’ve been to Australia I’ve been impressed by the laid-back, unstuffy confidence that Australians display with their fashion — it resonates with my design philosophy and has such synergy with my own approach to fashion and style.
The program follows on the heels of Gaultier’s recent collection for Japanese retailer Seven & i, in October of this year. Kudos goes to the risk-taking designer to parlay his new found free time into licensing revenue with projects that continue to extend the brand name and help drive fragrance. While it may be too early to tell if this is a sustainable model, it certainly is one that more than a few designers should be eyeing. Once again Gautier finds himself out front and trailblazing, and hopefully to a destination that is more up than down and more above than under.