JUICY COUTURE and Creative Director ROI ELFASSY return to their roots with a cast of 21 sporting their iconic tracksuit


In a nod to their original ownership of fashionable sports leisure, Juicy Couture and Creative Director Roi Elfassy have built an entire campaign to celebrate their iconic tracksuit for Fall 2016.
Part studio, part location and with more than a nod to the stylings of social media mavens, the campaign features 21 talents sporting the tracksuit as they would personally style it. A combinations of models, DJ, bloggers, and entertainers make up the cast which sat for both location and studio shots by photographer Nagi Sakai.
The campaign was designed to pay tribute to the labels irreverent Los Angles spirit and features the social handle of #TRACKISBACK. The strategy helps the house gain a social network of brand supporters who can augment the brands media muscle via their networks while also pushing a key item. Especially one that is on trend with the athlesuire movement and like a 21 gun salute, can make a lot of noise.

Creative Direction | Roi Elfassy
Photographer | Nagi Sakai
Talent | Alewya Demmisse, Anastasia Kolganova, Anna Speckhart, Atlanta De Cadenet, Blue Lindeberg, Cipriana & TK Quann, Delilah Parillo, Francine Neistat, Hilary Wendt, Hind Sahli, Larsen Thompson, Lauren Levinger, Lexie Smith, Luz Pavon, Mona Matsuoka, Murphy Penn, Regan Kemper, Ruby Aldridge & Yue Han
Fashion Director/Stylist | Daniel Packar
Hair | Rita Marmor
Makeup | Benjamin Puckey
Casting | Larissa Gunn
Production | Navia Vision