KENZO teaches us a few things about perspective in their  SPRING 2016 Ad Campaign


BY GIOVANNA GATTO

Kenzo’s new iPhone-recorded short film, Snowbird, looks to answer age old questions when it premiered at the Hollywood American Legion in Los Angeles. This arguably long commercial touched the hearts of its audience with its bohemian style and indie feel, courtesy of director Sean Baker, known for his 2015 production, Tangerine. The short not only highlighted Kenzo’s Spring/Summer 2016 collection, but it also portrayed a compelling narrative.

Snowbird spotlighted Mad Max: Fury Road’s Abbey Lee as a well dressed desert bum who spends her day trekking through sand storms to share a homemade cake with her nomad neighbors, mostly played by local, non-professional actors.

Shot in Slab City, California, the desolate backdrop and sizzling heat draws “snowbirds” to campsites here during the winter months. The film toggles with this concept, forming characters that appear to live as if they were always moving. This setting is also home to Kenzo’s photo shoot for this Spring/Summer 2016 line.

Kenzo’s creative directors, Humberto Leon and Carol Lim, stretched the norm of fashion film with this tasteful story. However, Sean Baker didn’t stray too far from Kenzo’s previous style in their first film, Here Now. Both productions created a world that feels almost hallucinatory and dream like. Yet, the closing scene of this film left the audience pondering if this short was about more than a girl with cake and a town of warm weather seeking “snowbirds.” The final scene preached a powerful message about perspective; the way you view something is an opinion. The filmmakers wanted you to feel the youth of Abbey Lee’s character, revealing her true age to portray the idea that we see the world as we wish to see it. Within the film there is a scene that focuses on writing above a door frame. The phrases expound more about the deeper message, they state things such as ‘happiness is a choice and power of perception.’ Whether the viewer feels this through fashion, relationships, snowbirds or something deeper is up to personal perspective. Kenzo strives and succeeds in creating a feature that takes the viewer on a journey that continues even after the 11-minute film is up.

 

 

 

 

 


Writer & Director | Sean Baker
Producer | Sean Baker
Photographer | Augusta Quirk
Actors | Abbey Lee, Clarence Williams III, Mary Woronov, Cameron Gentry, Janet Belt, Pam Moloe, Jean Bly, Jack Two Horse, Margaret Benson, Maryann Benson, Aiden
Executive Producers | Kenzo & Framework
Producers | Darren Dean, Shih-Ching Tsou, & Chris Bergoch
Cinematography | Alexis Zabe
Original Score | Stephonik Youth & Jonny Molina
Production Designer | Stephonik Youth
Art Director | Mari Yui
Unit Production Manager | Julie Cummings
Wardrobe Stylist | Heidi Bivens
Stylist Assistant | Angela Varela
Seamstress | Karina Malkhasyan
Makeup | Fara Homidi
Hair | Holli Smith
Hair Assistant | Nathan Nyugen
Assistant Camera | David Alaoniye
Gaffer | Nghia Khuu
Drone Operator | Andrew Kungl
DIT | Randy Bowen
Special Effects | Steve Newquist
Location Sound Recordist | Chris Quilty
Sound Designers | Sean Baker & Jeremy Grody
Re-Recording Mixer | Jeremy Grody
Post Production Sound | Sound Logic Post
Editor | Sean Baker
Assistant Editor | Randy Bowen
Post Consultant | Richard Sanchez
Production Coordinator | Will Byrne
Associate Producer | Samantha Quan, Julie Cummings, & Will Byrne
Casting | Sean Baker
Location | Slab City, California