The Impression’s Ongoing Series Spotlighting Fashion’s Leading Creative Agencies


BY KENNETH RICHARD

King & Partners


Project That Impressed Us | Delpozo

Digital creative design is both a combination of function AND form, which King & Partner does extremely well via Delpozo. Delpozo is a luxury pret-a-couture fashion house based in Madrid that shows in New York, under the creative direction of Josep Font. King & Partners launched Delpozo’s first eCommerce presence as a fully responsive site.

The creative direction of the layout is light, clear, and easy to use. Guiding the consumer through a mix of brand philosophy, brand history, and social content aggregated from multiple platforms, all powered, along with the online shop, by a Sellect eCommerce platform. The site caters to Delpozo’s international audience – geolocation anticipates customer location based on IP address to display relevant currency and shipping information. Product pages feature video content that highlights the quality, details, and creative silhouettes of Delpozo’s creations, providing a more visceral experience for online shoppers.

The user moves fluidly throughout each page, driven along a seamless path of discovery and, ultimately, to purchase, which is after all the goal of all great creative directors and agencies.


Lead Creative | Tony King
Year Founded | 2010

A few of King & Partners’ clients*:
Monique Lhuillier
CR Fashion Book
Mario Testino
La Prairie, Switzerland
Crest & Co.
Equipment
Calder Foundation
Byronesque
Ash & Ames
Stuart Weitzman
Isaora
Victoria Beckham
Iras
Surf Air
Elie Tahari
Houlinan Lawrence
Mulberry
Delpozo
Clover Canyon
Mary Katrantzou
3.1 Phillip Lim
Popular
Kenneth Cole
The Mark
The Bryant
Judith + Charles
Bentley
Sky
Sebastian Faena
Brandon Haw Architecture
Asprey London
Larsson & Jennings
*not all of the clients may be current

CONTACT INFORMATION
35 Great Jones Street 6th Floor
New York, NY 10012
info@kingandpartners.com
+1 212 371 8500


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