The Impression’s Ongoing Series Spotlighting Fashion’s Leading Creative Agencies
BY KENNETH RICHARD
King & Partners
Project That Impressed Us | Delpozo
Digital creative design is both a combination of function AND form, which King & Partner does extremely well via Delpozo. Delpozo is a luxury pret-a-couture fashion house based in Madrid that shows in New York, under the creative direction of Josep Font. King & Partners launched Delpozo’s first eCommerce presence as a fully responsive site.
The creative direction of the layout is light, clear, and easy to use. Guiding the consumer through a mix of brand philosophy, brand history, and social content aggregated from multiple platforms, all powered, along with the online shop, by a Sellect eCommerce platform. The site caters to Delpozo’s international audience – geolocation anticipates customer location based on IP address to display relevant currency and shipping information. Product pages feature video content that highlights the quality, details, and creative silhouettes of Delpozo’s creations, providing a more visceral experience for online shoppers.
The user moves fluidly throughout each page, driven along a seamless path of discovery and, ultimately, to purchase, which is after all the goal of all great creative directors and agencies.
Lead Creative | Tony King
Year Founded | 2010
A few of King & Partners’ clients*:
CR Fashion Book
La Prairie, Switzerland
Crest & Co.
Ash & Ames
3.1 Phillip Lim
Judith + Charles
Brandon Haw Architecture
Larsson & Jennings
*not all of the clients may be current
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